Will.i.am Feat. Justin Bieber - Thatpower -bea... [upd] < 2025 >

Watch the official music video on the will.i.am YouTube Channel.

Miller often uses her music to advocate for self-empowerment and "girl power," themes that resonate with the lyrics of "#thatPOWER" which focus on inner strength and resilience. Where to Listen will.i.am feat. Justin Bieber - thatPOWER -Bea...

“What do I do with the power? / Don't know, but I'm feelin' the energy.” Watch the official music video on the will

Let’s talk production, because this track is a masterclass in 2013 EDM-pop fusion. / Don't know, but I'm feelin' the energy

The pairing of will.i.am and Justin Bieber was a strategic masterstroke. At the time, Bieber was arguably the most famous teenager on the planet, fresh off his Believe album tour. However, he was in a transitional period. The public perception of him was shifting, and he was beginning to distance himself from the purely innocent "Baby" image toward a more urban, edgier sound.

The track is an up-tempo club anthem centered on themes of , confidence, and "lyrical swagger".

Released in 2013, the track served as the second single from will.i.am’s fourth studio album, #willpower . It was a meeting of two distinct pop forces: the futuristic, beats-driven production style of The Black Eyed Peas frontman and the teen-idol charisma of a young Justin Bieber. But "ThatPOWER" was more than just a catchy tune; it was a masterclass in commercial production and a pivotal moment in Bieber’s transition from teen heartthrob to mature pop superstar.