Rokeach M. -1973-. The Nature Of Human Values. New York Free ((top)) Press 🎁 Secure

These are the ultimate goals a person wants to achieve in their lifetime. They are the destination. Rokeach listed 18 terminal values, including:

Perhaps the most ingenious part of Rokeach's 1973 book is his description of the "self-confrontation" technique. This remains a landmark in persuasion psychology. These are the ultimate goals a person wants

The Architecture of Belief: Understanding Milton Rokeach’s The Nature of Human Values (1973) These are the ultimate goals a person wants