is a bespoke font family commissioned by Adidas in 1995 to serve as a cornerstone of its global brand identity. Designed by Albert-Jan Pool , a renowned Dutch type designer known for his work on the DIN Next family, the typeface bridges the gap between industrial precision and modern athletic lifestyle. Origin and Design Philosophy
If you have ever looked closely at a pair of classic adidas sneakers—think Superstar, Stan Smith, or Gazelle—you have seen the font in action. It is the unsung hero of the three stripes’ vintage identity.
: The font is characterized by its balanced geometry—featuring circular curves and sharp angles that mirror the iconic Adidas "three stripes" logo. Adihaus Ps Font
Disclaimer: This post is for educational and design commentary purposes. adidas AG owns all rights to the Adihaus PS font and related trademarks.
The term "Adihaus Ps" is frequently misunderstood. It is not a font you will find on Google Fonts or Adobe Fonts. Historically, refers to a specific font family commissioned by the Adidas Group for internal use. The "Ps" in the name likely refers to a specific variant (possibly "PostScript" or a particular weight/style within the family). is a bespoke font family commissioned by Adidas
The font served as a bridge between the heritage of the brand and the burgeoning "street" aesthetic of the 90s. It took the concept of the classic varsity jacket lettering and stripped it down for modern, mass-market utility.
Write your text using a base font like "Impact" or "Arial Black". Step 2: Convert the text to a shape (Type > Create Outlines). Step 3: Use the Direct Selection Tool (White arrow) to modify the anchor points. It is the unsung hero of the three
Adihaus Ps was created as a proprietary typeface for the brand. It wasn't just a logo; it was a workhorse font designed to be used on apparel tags, shoe boxes, promotional posters, and retail signage. The "Ps" in the name typically denotes "PostScript," referring to the file format standard that was becoming the industry norm for digital typography in the late 80s.
The font worked particularly well because it didn't fight
Here is why: