Strategic flexibility is the set of capabilities used to respond to various demands and opportunities existing in a dynamic and uncertain competitive environment. Firms that master this flexibility can pivot their resources to capture new markets while maintaining the core efficiency of their current operations. Conclusion
Enron had sophisticated "concepts"—it understood options pricing, mark-to-market accounting, and strategic alliances. But it lacked integrity. The case study demonstrates that Strategic flexibility is the set of capabilities used
is a cornerstone textbook in business education, primarily authored by Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson . But it lacked integrity
Strategic Management: Concepts and Cases: Competitiveness and Globalization Duane Ireland, and Robert E
The missing word in our keyword phrase is likely Globalization . In a globalized economy, competitiveness is no longer local. Firms face global rivals, global supply chains, and global customers.
A major theme is the need for firms to remain agile in the face of "hyper-competition" and rapid technological shifts.