: Known as the founder of Teddy AI and Glaido , he focuses on AI automation and business scaling. He has built a significant following by teaching others how to use AI for content workflows and agency growth.
If you have any family records, photographs, or oral histories related to a group called the “Jack Roberts English Lads,” local historical societies would welcome your contribution. Some legends are true—they just haven’t been proven yet.
His early content was simple. Using nothing but a smartphone, Roberts filmed his weekends: watching the match, having a pint with "the lads," and navigating the specific, often hilarious, social dynamics of English male friendship. Unlike the curated perfection of Instagram, Roberts’ videos were grainy, loud, and unapologetically raw.
With a modest investment, Roberts launched English Lads in 1965, initially operating from a small shop in London's East End. The brand quickly gained popularity among young mods, who were drawn to its bold, colorful designs and impeccable tailoring. English Lads' early success was largely due to Roberts' innovative approach to fashion, which emphasized quality, comfort, and style. Jack Roberts English Lads
The first challenge in any discussion of the “Jack Roberts English Lads” is the absence of a definitive historical record. No single “Jack Roberts” stands out as a nationally recognized youth leader or philanthropist in the way that figures like Robert Baden-Powell (Scouting) or Dr. Barnardo (child welfare) do. Instead, the name appears in fragmented references: a grainy photograph in a local archive from Lancashire, a passing mention in a 1960s community newsletter from Essex, and a handful of oral testimonies from elderly men recalling their teenage years.
The name is also well-represented in the British sporting world, spanning both historical and active players.
. He is portrayed as a shy but incredibly creative 11-year-old who finds pride in his inventions and drawings. : Known as the founder of Teddy AI
: According to scattered accounts, a boy became a “Jack Roberts Lad” after completing a solo overnight hike across specified moorland or a dawn swim in a cold river—tests of endurance meant to forge character rather than fitness.
In recent years, the phrase “Jack Roberts English Lads” has experienced a strange second life online. On Reddit’s r/AskHistorians and niche genealogy forums, users have posted queries trying to locate a grandfather or great-uncle who “was one of Jack Roberts’ lads.” Some claim to possess badges or handwritten songbooks bearing the name. Others suspect the whole thing is an elaborate hoax or a case of misremembered branding—perhaps a local football team or a touring theatre group.
Roberts has addressed these criticisms head-on. In a landmark interview with The Guardian , he argued that he is archiving a dying culture rather than inventing a toxic one. "The English Lad is disappearing," he said. "We live in an atomized society where young men have no third spaces. The pub is closing. The working men's club is gone. I’m just showing that male friendship can be loud, stupid, and beautiful." Some legends are true—they just haven’t been proven yet
As of 2025, Jack Roberts shows no signs of slowing down. He is currently filming a feature film—a comedy set during a disastrous stag do in Magaluf. He has also hinted at a podcast where he interviews "forgotten English lads," from retired miners to old-school hooligans who have turned their lives around.
Throughout the 1980s and 1990s, English Lads continued to evolve, incorporating elements of hip-hop, rave, and skater cultures into its designs. The brand collaborated with influential designers, such as Vivienne Westwood and Paul Smith, to create limited-edition collections that pushed the boundaries of fashion.
Jack Roberts (@jackroberts___) • Instagram photos and videos
