By 2019, Sathu had become the de facto standard for Thai Samsung users. Because Samsung holds over 30% of the smartphone market share in Thailand (as of 2024), Sathu effectively became the most-seen Thai font on the planet for mobile reading. This dominance forced other developers (like Xiaomi and Oppo) to mimic Sathu’s metrics in their custom fonts.
What makes Font Sathu distinct is its architectural balance. Designers often point to several defining traits: font sathu