Having been reincarnated into the prehistoric times (a dangerous era full of Saints, Demons, and unlucky cannon fodder), Li Changshou refuses to participate in the "face-slapping" contests that get everyone killed. His philosophy is simple:
In normal Xianxia, the hero is humiliated, gets angry, and destroys a family. Here, if someone insults Li Changshou, he ignores them. He reasons: "If I fight him, his master shows up. If I beat the master, the sect shows up. If I beat the sect, an ancient elder wakes up. Too much risk." Instead, he anonymously tips off a rival demon sect to handle the bully. Efficiency.
The series pioneered the "Steady Style" genre, where the protagonist avoids karma at all costs.