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For the majority of the 20th century, entertainment content was defined by scarcity. There were three major television networks, a handful of dominant movie studios, and a select group of publishing houses that acted as the gatekeepers of culture. Popular media was a monolithic force—what was on the cover of TV Guide or the New York Times Best Seller list was what the world was discussing. This "watercooler culture" meant that media consumption was a shared, synchronous experience. Everyone watched the season finale of M A S H* or the finale of Friends at the exact same moment.

Popular media has become a universal export. Netflix’s strategy is telling: they no longer produce "local content for local markets." They produce global content designed to travel. This has led to: FrolicMe.24.08.17.Asha.Heart.Lost.In.Time.XXX.1...

However, the digital revolution dismantled this gatekeeping model. The internet introduced the era of abundance. With the advent of YouTube, Netflix, Spotify, and blogging platforms, the barrier to entry collapsed. For the majority of the 20th century, entertainment