Contagioso Jonah Berger Direct

, a professor at the Wharton School. The book identifies the "STEPPS" framework—six key drivers that make ideas, products, or behaviors go viral.

People share things that make them look good. Just as we use money to buy products, we use "social currency" to buy favor among peers. We share secrets or "insider" information (like a hidden speakeasy) to appear cool, smart, or in-the-know. contagioso jonah berger

In an era defined by information overload, the question of why certain ideas spread while others wither is more critical than ever. In Contagioso , a professor at the Wharton School

This essay explores the core principles of Contagious: Why Things Catch On (Spanish title: Contagioso Jonah Berger contagioso jonah berger

Analicemos en profundidad cada uno de los principios que conforman el corazón del libro .