Pop Mart influencers on Instagram Reels and YouTube Shorts began using the "Labubu Theme Song V1" as background music for "blind box opening" videos. The song’s length (45 seconds) perfectly matched the time it took to unbox and reveal one figure. The Pavlovian response formed quickly: Hearing the song = The dopamine hit of revealing a rare "Secret" figure.

Labubu (V1)

The rise of marks a unique intersection of designer toy culture, viral audio trends, and modern celebrity influence. While Labubu began as a character in Kasing Lung’s 2015 graphic novel series The Monsters , it has evolved into a global phenomenon fueled by social media soundtracks and high-profile collectors like Blackpink’s Lisa . The Sound of a Global Craze