Kotler Marketing 6.0 < Deluxe >

Welcome to the Era of Fusion. Welcome to Marketing 6.0.

Within six months, the “lonely teenager” wasn’t just buying. She was belonging . She was inviting friends. She was co-designing.

: Shifting from multi-channel to omni-channel and meta-channel strategies to ensure no "immersion gaps" in the customer's experience. kotler marketing 6.0

To understand where we are going, we must understand how we got here.

: To model and map the physical environment for digital interaction. Welcome to the Era of Fusion

Elena closed her laptop. She didn’t need a dashboard. She needed a walk.

While Marketing 3.0 introduced values, Marketing 6.0 weaponizes them. We have moved from "Corporate Social Responsibility" (CSR) as a PR tactic to "Regenerative Marketing." Consumers are now hyper-aware of climate change and resource scarcity. They utilize blockchain to trace supply chains and AI to calculate carbon footprints. She was belonging

So, what is Kotler Marketing 6.0?