| Time (GMT) | Action | |------------|--------| | 18:00 22‑05‑20 | BrattySis announces a “Mystery Collab” on Instagram Stories, tagging Gracie Gates and Xxlayna. | | 19:30 | Simultaneous livestream begins on YouTube (primary) and Twitch (secondary). | | 19:45 | The trio introduces a —a virtual collectible hidden somewhere in the livestream’s overlay graphics. | | 20:05 | Viewers who locate the token receive a unique discount code for the “22‑05‑20 merch drop” . | | 20:30 | The stream ends with a “secret countdown” (02:20 → 02:21) hinting at a follow‑up event on 22 May 2021 . | | 20:45 – 23:00 | Clips proliferate across TikTok (shorts under #220520), Instagram Reels, and Reddit r/BrattySis. |
| Source | Time‑frame | Units Collected | Access Method | |--------|------------|----------------|----------------| | YouTube (BrattySis, Gracie Gates, Xxlayna channels) | 01‑2020 → 12‑2022 | 1 200 videos, 5 850 000 comments | YouTube Data API v3 | | TikTok (official accounts) | 04‑2020 → 12‑2022 | 3 400 short videos, 2 100 000 comments | TikTok Scraper (Python) | | Instagram (posts & Stories) | 03‑2020 → 12‑2022 | 2 800 posts, 1 200 000 likes | Instagram Graph API | | Discord (official fan server) | 05‑2020 → 12‑2022 | 45 000 messages (text + voice logs) | Bot‑generated logs (admin consent) | | Merchandise sales (Shopify) | 06‑2020 → 12‑2022 | Transaction IDs, SKU data | Direct partnership with creators | BrattySis.22.05.20.Gracie.Gates.And.Xxlayna.Mar...
The study seeks to answer three research questions (RQs): | Time (GMT) | Action | |------------|--------| |
| Creator | Platform Primary | Follower Count (Dec 2022) | Content Focus | Persona Keywords | |----------|----------------|---------------------------|---------------|-------------------| | | YouTube (vlogs, challenges) | 78 k | Brat‑style humor , “sibling‑rivalry” sketches, gaming. | Bratty, Unfiltered, Relatable | | Gracie Gates | TikTok (short‑form comedy) | 124 k | Pop‑culture parodies , “gate‑keeping” skits (playful). | Sassy, Gatekeeper, Trend‑setter | | Xxlayna | Instagram (visual storytelling) | 56 k | Aesthetic edits , cosplay, “mystery‑box” unboxings. | Mystical, Whimsical, Enigmatic | | | 20:05 | Viewers who locate the