We are already seeing AI write episode outlines, generate background scores (AIVA), and even de-age actors. The next step is personalized content: an AI that generates a unique rom-com ending based on your mood, or a horror film that changes the monster's jump-scare timing based on your heart rate (via smartwatch integration). This is not science fiction; startups are beta-testing this now.
This is lateral entertainment. It requires low cognitive load. You are not following a plot; you are chasing dopamine. The snack is perfect for commuting, waiting in line, or avoiding a difficult email. Its danger is the "infinite scroll"—a frictionless loop that evaporates hours. ExxxtraSmall.20.07.02.Avery.Black.Tuition.XXX.1...
Black Mirror: Bandersnatch was a prototype. The success of narrative video games like Baldur’s Gate 3 (which has more dialogue than the Lord of the Rings trilogy) suggests that audiences crave agency. The next wave of popular media may involve "choose-your-own-adventure" streaming shows where the community votes on the protagonist's next move. We are already seeing AI write episode outlines,
The rapid evolution of entertainment content has reshaped societal norms. Fandoms, once relegated to conventions and niche forums, now dominate social media discourse. " This is lateral entertainment
Popular media has become . To be a "complete" fan of Star Wars , you cannot just watch the movies; you must play Jedi: Survivor , watch Andor , and read the High Republic novels. This keeps the revenue stream flowing, but it also creates a high barrier to entry for casual viewers.
Because algorithms punish moments of low retention, modern popular media is engineered for distraction. Dialogue is simpler (to follow while scrolling), plot twists happen every seven minutes, and soundtracks are mixed for phone speakers. Entertainment content has become "podcast-adjacent"—something you half-watch while doing dishes.