Fuoye Journal Of Management Innovation And Entrepreneurship ((top))

The journal operates under the auspices of the Faculty of Management Sciences at Federal University Oye-Ekiti. Its primary mission is to provide a platform for rigorous, empirical research that addresses the unique challenges faced by businesses in developing economies, particularly in Sub-Saharan Africa, while maintaining global academic standards.

The results confirm that digital transformation positively impacts entrepreneurial resilience, but the path is strongly mediated by business model innovation. This explains why many technologically equipped SMEs in Oye-Ekiti still fail: they have digitized but not transformed . fuoye journal of management innovation and entrepreneurship

Digital Transformation, Entrepreneurial Resilience, Business Model Innovation, Nigerian SMEs, FUOYE, Entrepreneurship. The journal operates under the auspices of the

This manuscript is original, has not been published elsewhere, and is not under consideration by another journal. All co-authors (if any) have approved the submission. The study complies with ethical standards regarding informed consent and data privacy for the SME respondents. This explains why many technologically equipped SMEs in

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Entrepreneurship is widely acknowledged as the engine of economic development in emerging economies (Ogunyomi & Bruning, 2016). In Nigeria, SMEs constitute over 96% of all businesses and contribute 48% to the national GDP (SMEDAN, 2022). However, the entrepreneurial landscape in the Federal University Oye-Ekiti (FUOYE) catchment area and Nigeria at large is characterized by chronic vulnerability—economic shocks, policy inconsistencies, and infrastructure deficits frequently cripple nascent ventures.

: Assessing the long-term influence of social media marketing on consumer behavior. Entrepreneurial Skills