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The most impactful gestures often come from simply paying attention. Guidara shares stories of "Dreamweavers"—staff members dedicated to listening for cues from guests to create bespoke experiences, like bringing a street-food hot dog to a fine-dining table because a guest mentioned it was the one thing they hadn't tried in New York. 2. Hire for "Hospitality DNA" For a book as dense with actionable anecdotes