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The framework moves beyond the rigid boundaries of data warehousing to address how modern organizations truly function.
: A related concept from Meredith Broussard's book Artificial Unintelligence describes the bias that "technology is always the answer." Business unintelligence occurs when companies use computers for tasks they aren't suited for, like complex social decision-making.
A search for a often leads to documents that deconstruct these failures, offering a "how-not-to" guide for management.
Let us be precise about the damage. According to leaked anecdotes often cited in these rogue PDFs, the cost of BU is enormous:
