VIF values > 5 will stop the calculation. When a collinearity warning, go to Report > Collinearity Statistics (VIF) and remove redundant indicators.

While SmartPLS started in the social sciences, the search for its application has expanded into:

SmartPLS stands out because it does not require data to be "normally distributed." In the real world, survey data is often skewed; SmartPLS remains robust and accurate under these conditions. It is also highly effective for exploratory research where the goal is to predict outcomes or identify key "drivers" of a specific behavior. Impact on Academic Research 💡 SmartPLS has democratized complex statistics.

SmartPLS is a powerful software tool for PLS-SEM analysis, offering a user-friendly interface, robust features, and flexibility. Whether you're a researcher, analyst, or academic, SmartPLS can help you analyze complex relationships between variables and gain valuable insights from your data. By following the steps outlined in this article, you can get started with SmartPLS and leverage its capabilities to advance your research or data analysis needs.

Analyzing consumer behavior and brand loyalty.