| Competitor | Hankook Advantage | |------------|--------------------| | Bridgestone / Michelin | Lower cost + faster OE innovation | | Continental | Stronger EU replacement network, but Hankook catching up | | Pirelli | Hankook wins on EV & value, Pirelli on ultra-luxury | | Kumho / Nexen | Hankook has superior premium OE and R&D scale |
Founded over 80 years ago, Hankook began production in 1942 with just 110,000 tyres annually. A major milestone occurred in 1962 when the company began exporting car tires, establishing its footprint on the international stage. hankook-tyres
The Ventus brand is the halo of the range. hankook-tyres