You came here looking for a "Tango Charlie review" because you saw the hype. The hype is 80% real. This is a brand run by gear enthusiasts, not Wall Street suits. Their products have soul, but they have flaws.

The Havoc backpack is a masterpiece of functional design. The Odin knife is a sub-$100 flipper that feels like a $200 knife. The customer service is slow but fair.

For the airsofters and fitness ruckers, the Ghost carrier ($79) is intriguing. Unlike a Crye JPC ($240), the Ghost uses a laser-cut laminate.

If you want a bomb-proof, I-can-run-it-over-with-a-truck backpack, save $400 for a GoRuck. But if you want a smart, stylish, highly functional ECO pack that won't bankrupt you,