In a rare interview with a small Bangla YouTube channel (now deleted but archived), the director of Chicha Ki Laeki (who goes only by the pseudonym “Nirjhor”) explained:
These apps operate in a grey area of the digital world. They are often marketed as hubs for "Original" content that cannot be found on mainstream platforms like YouTube or Instagram. The marketing strategy is simple yet effective: Chicha Ki Laeki -2023- Kotha App Original
Why did this specific keyword blow up? The anatomy of this viral trend offers a case study in modern digital consumption: In a rare interview with a small Bangla
became the poster child for this new wave. Chicha Ki Laeki -2023- Kotha App Original