Start tomorrow morning. Film the making of your chai . Not the glamorous version, but the real one—where the milk boils over and someone honks a horn outside. That is India. That is the content the world is waiting for.

India is renowned for its colorful festivals and celebrations, which are an integral part of its culture and lifestyle. From the majestic grandeur of Diwali, the festival of lights, to the exuberant revelry of Holi, the festival of colors, each celebration has its own unique significance and charm.

Creating is a minefield of nuance. To avoid cultural appropriation or backlash:

Unlike Western lifestyle content that often equates "fashion" with skin show, Indian lifestyle celebrates the drape. The way a dupatta (scarf) is placed over a head for a temple visit, or the way a kurta is tailored for a hot summer day, speaks to a culture of modesty that is pragmatic, not puritanical.