A solves three specific problems:
| Do | Don't | | :--- | :--- | | use a 16pt bold font for the headline | Don't use paragraphs longer than 3 sentences | | Do put the conclusion in the first sentence | Don't use passive voice (e.g., "It was decided") | | Do limit the PDF to 1 page for summaries | Don't attach a second PDF (link to it instead) | | Do use high-contrast colors (Black/White) | Don't add clip art or complex infographics |
Beyond individual memos, consider the strategic asset of a .
If you want to create a template for your team, your PDF must include the following structural elements. We have designed a blueprint below.
Employees will actually open a "Smart Brevity PDF" because they know it takes 90 seconds to read. This builds a habit of transparency.
You might ask, "Why not just send an email or a Slack message?" because those get lost.
A solves three specific problems:
| Do | Don't | | :--- | :--- | | use a 16pt bold font for the headline | Don't use paragraphs longer than 3 sentences | | Do put the conclusion in the first sentence | Don't use passive voice (e.g., "It was decided") | | Do limit the PDF to 1 page for summaries | Don't attach a second PDF (link to it instead) | | Do use high-contrast colors (Black/White) | Don't add clip art or complex infographics |
Beyond individual memos, consider the strategic asset of a .
If you want to create a template for your team, your PDF must include the following structural elements. We have designed a blueprint below.
Employees will actually open a "Smart Brevity PDF" because they know it takes 90 seconds to read. This builds a habit of transparency.
You might ask, "Why not just send an email or a Slack message?" because those get lost.