As of 2025, the meme shows no sign of dying. In fact, fintech companies have noticed. Some lending apps have started using the number "71698" as a promo code for first-time borrowers, capitalizing on the viral fame.
While "Ninong" is there to help "pag bayaran" (when it's time to pay bills), it is crucial to borrow responsibly.
But the ideal future is one where the number 71698 reverts to its original meaning: (Dream). Where you call your Ninong not to pay a bill, but to celebrate a success. 71698- Isang Tawag Lang Kay Ninong Pag Bayaran ...
Ang nakakaalarmang trend kung saan nangungutang ang isa para lang may pambayad sa naunang utang. Paano Ba Dapat?
"The Ninong is not a credit card. The Ninong is a witness to your faith. Do not reduce the holy sacrament of baptism to a financing scheme." As of 2025, the meme shows no sign of dying
Ito ay posibleng na nagpapanggap na kamag-anak o ninong para makuha ang iyong personal na impormasyon o pera.
Let us look at a case study. , a 45-year-old Overseas Filipino Worker (OFW) in Dubai, has seventeen inaanaks. Every 30th of the month (payday), his Messenger lights up. “Ninong, 71698 po. Need lang pambayad sa kuryente.” Or worse, a screenshot of a loan app with a red "Due Today" notification. While "Ninong" is there to help "pag bayaran"
, nagtatago ang isang pamilyar na senaryo: ang pag-asa sa isang "Ninong" o isang malakas na koneksyon sa tuwing sasapit ang oras ng bayaran.