Qartulad - Bojack Horseman

For the uninitiated, “Qartulad” simply means “in Georgian.” But in the context of this Netflix animated masterpiece, it has become shorthand for a specific kind of beautiful, tragic localization.

One fan favorite from Season 3 shows a billboard for “Secretariat.” In the Georgian version, the subtitle jokes that the movie is “produced by the Rustavi 2 news team”—a dark nod to Georgia’s own tumultuous media landscape. Bojack Horseman Qartulad

BoJack's quirky, unemployed roommate (voiced by Aaron Paul). Cultural Impact in Georgia For the uninitiated

ცნობილი ადამიანების გამოხმაურება: მომღერალმა ბილი აილიშმა Bojack Horseman Qartulad