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The Spanish title— Los sentidos de la comunicación —plays on the double meaning of “sentidos”: both “senses” (as in sight, hearing, touch, etc.) and “meanings” or “directions.” Marafioti argues that communication is not merely the transmission of information from a sender to a receiver. Instead, it is a complex process of sense production (producción de sentido). This sense is neither fully controlled by the speaker nor passively absorbed by the listener; rather, it emerges from the interplay of multiple factors: roberto marafioti sentidos de la comunicacion pdf 99
He is the author of several seminal texts, including La interpretación de los mensajes and Semiótica de la publicidad . However, it is often his edited volumes or specific theoretical compilations—such as those related to the "Senses of Communication"—that become required reading for students navigating the complex landscape of communication degrees in the Spanish-speaking world. Espero que esta información te sea útil