From Zero To One Peter Thiel [updated] Now

A successful monopoly must nail four key attributes:

Service businesses (like consulting) get worse as you add people. Monopolies get better. Software is the ultimate scale economy: you write the code once (1), and you sell it to millions (n) without marginal cost. Thiel prefers "software-centric" businesses for this reason. from zero to one peter thiel

A common critique of Thiel’s work is that he focuses on technology but dismisses "sales." In Zero to One , he clarifies this: A successful monopoly must nail four key attributes:

The product gets better as more people use it. Facebook, WhatsApp, and Uber benefit from this. The catch is that network effects are incredibly hard to start from zero to one (a network with zero users is worthless). You must start with a small, hardcore niche. from zero to one peter thiel