“When the YEB says ‘watch this because it talks about mental health,’ I feel like they actually care, not just a bot.” – Mia, 16, Manchester

A (Creswell & Plano Clark, 2018) was employed:

TV shows and movies have also been instrumental in shaping the virgin teen entertainment landscape. Shows like "Riverdale," "The Vampire Diaries," and "Stranger Things" have captured the imagination of teenagers worldwide, providing them with engaging storylines, relatable characters, and a sense of community. Movies like "The Hunger Games," "Twilight," and "Harry Potter" have also been hugely popular among teenagers, offering a mix of action, romance, and fantasy that appeals to this age group.

Teen respondents highlighted as the key draw:

| Source | Period | Units Analyzed | Tools | |--------|--------|----------------|-------| | (linear) | 2020‑2025 | 1,248 episodes | Custom Python scraper | | Virgin Go catalogue | 2020‑2025 | 4,562 titles (incl. shorts) | API pull from Virgin Go | | Social‑media posts (TikTok, Instagram) | 2020‑2025 | 19,342 clips (≤60 s) | CrowdTangle & manual coding | | Audience Data | Q1 2022‑Q4 2025 | Reach, average viewing time, churn | BARB, internal Virgin analytics | | Interviews | Oct‑Nov 2025 | 32 teens (balanced gender, urban/rural) | Zoom, thematic coding (NVivo) |