Cut Urls
| Do (CuT Friendly) | Don't (Dirty) | | :--- | :--- | | Use hyphens to separate words ( /blue-widget ) | Use underscores or spaces ( /blue_widget ) | | Keep paths under 3 segments ( /shop/men/shoes ) | Nest deeply ( /category/subcat/type/brand/color/size ) | | Lowercase only | Mixed case (servers treat File and file differently) | | Use 301 redirects for old dirty URLs | Rely on rel=canonical for massive parameter sprawl |
As we move toward a semantic, privacy-centric web, the demand for CuT URLs will explode. Major platforms are already feeling the pressure. Apple’s Mail Privacy Protection and iOS’s "Hide My Email" are precursors to a world where tracking parameters are automatically stripped at the OS level. CuT URLs
If you use WordPress, Shopify, or Magento, turn off "session IDs" in URLs. Ensure that your permalinks are set to "Post Name" (which generates CuT-like structures). | Do (CuT Friendly) | Don't (Dirty) |
This process, often called "branding a link," turns every shared URL into a micro-impression of your brand. Every time a user sees the link, they see your company name. It builds trust and recognition. If you share a generic link, you are advertising the URL shortener; if you share a branded CuT URL, you are advertising yourself. If you use WordPress, Shopify, or Magento, turn
Master the Art of Streamlining Links: A Deep Dive into CuT URLs