Warner Bros. has built its reputation on auteurs and edge. While Disney chases family-friendly magic, Warner Bros. gave us the grim streets of The Dark Knight , the wizarding world of Harry Potter , and the existential dread of The Matrix .
Furthermore, ( Spider-Man: Into the Spider-Verse ) has revolutionized the look of CGI. The Spider-Verse films introduced a "painted-over" frame rate and comic-book halftones, winning Oscars for their audacity. This production style has been widely imitated by Disney and DreamWorks, proving that visual innovation is the new battleground for popularity.