ASMedia Technology Inc. is a major supplier of USB 3.0/3.1 and SATA host controllers. Many AMD and Intel motherboards (especially mid-range and older high-end boards) integrate ASMedia chips to provide additional USB 3.0 ports.
Windows 10/11 with Secure Boot enabled may reject older, non-WHQL-signed drivers. Fix: Asmedia-usb3-v1.16.56.1.zip