Once a budget is approved, the studio ramps up production. This involves casting, hiring directors, building sets, and scouting locations. In the modern era, this phase is heavily reliant on visual effects (VFX) planning. Studios like Marvel Studios are famous for their extensive "virtual production" techniques, where massive LED walls (The Volume) create digital environments in real-time, blending production and post-production.
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Ranked as the global leader in box office revenue at various points in 2026, Universal relies heavily on the Jurassic World , Fast & Furious , and Despicable Me/Minions franchises. Once a budget is approved, the studio ramps up production