Looking ahead, the next five years will be defined by three major shifts in entertainment and media content:
Media content is becoming hyper-targeted. Instead of "mass appeal" programming, creators are finding immense success by catering to highly specific subcultures, from mechanical keyboard enthusiasts to true-crime researchers.
: Breaking news, celebrity interviews, red carpet coverage, and trending updates [3, 9, 36].
Virtual and augmented reality are moving media content beyond the 2D screen. We are seeing the rise of "immersive entertainment," where fans can attend virtual concerts or walk through the digital sets of their favorite films.