| Metric | Target (First 30 Days) | |--------|------------------------| | | 250 k total across platforms | | Engagement Rate (likes, comments, shares) | 7 % | | Click‑Through Rate (from thumbnail to product page) | 2.5 % | | Conversion Rate (product page visits → purchases) | 1.8 % | | Earned Media Mentions | 15+ fashion or lifestyle articles/blogs | | Influencer UGC | Minimum 30 creator posts featuring #GraceByBrima |
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