The | Misfits

Before the era of viral marketing, The Misfits understood branding better than any corporation. The font, the logo, the "fiend" club membership cards—it created a secret society. To wear the Misfits skull was to signal to the world that you were part of the counterculture, that you appreciated the darker side of art, and that you didn't take yourself too seriously.

: "Last Caress," "Hybrid Moments," "Where Eagles Dare," "Skulls," and "Astro Zombies". : They invented the " The Misfits

The most beautiful things in human history—the theory of relativity, the paintings of Van Gogh, the music of David Bowie—were not created by people who fit in. They were created by people who stood out. Before the era of viral marketing, The Misfits

Are you a misfit? Share your story of finding your tribe in the comments below. : "Last Caress," "Hybrid Moments," "Where Eagles Dare,"

Key traits of the archetypal misfit include: