Blue Ocean Strategy File
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Blue Ocean Strategy shatters this anchor through a concept called .
: Existing industries where market boundaries are defined and competition is fierce. Companies fight for a larger share of existing demand, often leading to price wars and razor-thin margins. Blue Oceans
By answering these four questions, you create a —a visual graph that plots your current standing against your competitors. A compelling blue ocean strategy will show a radically different "value curve" that diverges from the industry norm.
Unlike traditional strategies that focus on outperforming rivals in existing industries, Blue Ocean Strategy centers on —the simultaneous pursuit of differentiation and low cost. Red Oceans vs. Blue Oceans
How do you apply this practically? Kim and Mauborgne provide a simple yet powerful tool: . To reconstruct buyer value, you ask four critical questions about your industry’s standard factors:
Cirque du Soleil did not try to beat the competition. It made it irrelevant by reimagining the circus.
But what if a company could render competition irrelevant? What if, instead of fighting for a slice of the existing pie, you could create an entirely new pie?
The benefits of a blue ocean strategy are numerous. Some of the key benefits include:
The choice for leaders is simple. You can continue to sharpen your sword, lower your price, and bleed into the red ocean of competitive parity. Or, you can ask a different set of questions: What if we stopped playing the game? What if we changed the game itself? What if we made the competition irrelevant?
Imagine a graph where the X-axis is "Cost" and the Y-axis is "Value."
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Blue Ocean Strategy shatters this anchor through a concept called .
: Existing industries where market boundaries are defined and competition is fierce. Companies fight for a larger share of existing demand, often leading to price wars and razor-thin margins. Blue Oceans
By answering these four questions, you create a —a visual graph that plots your current standing against your competitors. A compelling blue ocean strategy will show a radically different "value curve" that diverges from the industry norm.
Unlike traditional strategies that focus on outperforming rivals in existing industries, Blue Ocean Strategy centers on —the simultaneous pursuit of differentiation and low cost. Red Oceans vs. Blue Oceans
How do you apply this practically? Kim and Mauborgne provide a simple yet powerful tool: . To reconstruct buyer value, you ask four critical questions about your industry’s standard factors:
Cirque du Soleil did not try to beat the competition. It made it irrelevant by reimagining the circus.
But what if a company could render competition irrelevant? What if, instead of fighting for a slice of the existing pie, you could create an entirely new pie?
The benefits of a blue ocean strategy are numerous. Some of the key benefits include:
The choice for leaders is simple. You can continue to sharpen your sword, lower your price, and bleed into the red ocean of competitive parity. Or, you can ask a different set of questions: What if we stopped playing the game? What if we changed the game itself? What if we made the competition irrelevant?
Imagine a graph where the X-axis is "Cost" and the Y-axis is "Value."