Research into why videos like the Mallu MMS scandal spread so quickly points to . People often share information they believe is "valuable" or "secret" to gain respect or social standing within their digital groups. Combined with the "out-group" effect—where individuals are more likely to share negative or anger-inducing content about people outside their immediate circle—these videos can reach millions of views in hours. The University of Melbournehttps://pursuit.unimelb.edu.au
The science behind viral videos - Pursuit - The University of Melbourne LINK- Download Debonair Blog Mallu Mms Scandal 41 8