Font Spbu Pertamina ●

The iconic "P" is composed of three colored elements—red, green, and blue—arranged in a shape that resembles an arrow or a stylized oil rig.

: The current Pertamina logo, introduced in 2005 and designed by Landor , uses a strict, neat, all-caps typeface characterized by straight lines and sharp angles. Font Spbu Pertamina

| Misconception | Fact | |---------------|------| | “I can just use Lato – it’s the same.” | Lato is the base, but lacks custom Pertamina glyphs and legal protection. Using Lato alone is considered non-compliant. | | “The font is available for free on font websites.” | Any website offering “Pertamina Sans” for download is distributing a counterfeit or renamed standard font. Do not use. | | “Old signage with Helvetica is grandfathered.” | No. All signage installed after Jan 1, 2020 must use Pertamina Sans. Legacy signage must be replaced by Dec 31, 2024. | The iconic "P" is composed of three colored

Pertamina underwent a massive rebranding effort in 2017. According to their internal Visual Identity Manual , the choice of font is not arbitrary. They chose a neo-grotesque sans-serif to project: Using Lato alone is considered non-compliant

PERTAMINA Logo & Brand Assets (SVG, PNG and vector) - Brandfetch

, which is employed for both headlines and body text within their official brand guidelines. The visual identity was professionally developed by the global branding firm as part of a significant modernization in 2005. Википедия Corporate Typography Primary Font: is the official typeface for Pertamina's modern branding.

If you hold a Pertamina fuel card next to the sign on a station canopy, you will notice the logo has very clean, geometric cuts. Historically, the Pertamina logo is believed to be a customized version of (by Adrian Frutiger) or Helvetica Neue .