Google Digital Marketing Course Exclusive

This module sets the stage. It explains the "why" behind digital marketing. You will learn about the customer journey (the funnel), how to define a target audience, and the role of marketing in a business context. It demystifies terms like B2B (Business to Business) and B2C (Business to Consumer).

Last updated: June 2025. Course syllabi accurate as of publication. google digital marketing course

The has evolved into a premier industry standard for anyone looking to enter the digital space. Whether you are a complete beginner or a professional looking to upskill, Google offers two primary pathways: the free Fundamentals of Digital Marketing via Google Skillshop and the more intensive Google Digital Marketing & E-commerce Professional Certificate on Coursera . Which Course Should You Choose? This module sets the stage