Not every survivor has to recount their trauma. Create different tiers of sharing:

How do you know if your campaign worked? Do not look at likes. Look for:

As you plan your next , resist the urge to lead with the data. Lead with the voice. In the words of author and activist Glennon Doyle: “We can do hard things.” But we can only do them together.

Ironically, Gen Z has reclaimed this term. Raw, unedited videos of survivors crying, explaining medical neglect, or detailing recovery have gone viral, often amassing millions of views.