Customer Priority Shift ↓ Old Model (Value Outflow) → New Model (Value Inflow) (High margins eroding) (Growth, customer loyalty)
There are three distinct phases of this migration: value migration adrian slywotzky pdf
If you locate a “Value Migration Adrian Slywotzky PDF” summary or the original book, you will encounter three hallmark case studies that explain the theory better than any definition. Customer Priority Shift ↓ Old Model (Value Outflow)
Example: In the 1990s, Charles Schwab saw value migrating from full-commission brokers to discount traders. But Schwab didn't just lower prices (Move 1). They created a new business design that allowed customers to trade online while still having access to human advisors (Move 2). value migration adrian slywotzky pdf