Principles Of Marketing By Philip Kotler Ppt Chapter 1

The firm must create a need-satisfying market offering.

This is the heart of Chapter 1. Kotler argues you cannot understand marketing without understanding five interlocking concepts. Your PPT should dedicate one bullet point to each. principles of marketing by philip kotler ppt chapter 1

Satisfied customers buy again and tell others about their good experiences. The firm must create a need-satisfying market offering

Achieving organizational goals depends on knowing the needs and wants of target markets and delivering satisfaction better than competitors. principles of marketing by philip kotler ppt chapter 1

Kotler defines marketing as a where individuals and organizations obtain what they need and want through creating and exchanging value with others .

(Loyalty, repeat purchases, share of wallet.)

Draw this as a circular arrow. Step 1 leads to Step 5, but Step 5 feeds back into Step 1 (listening to customer feedback).