Indirectly enhances consumer purchase intention through perceived authenticity.
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Unlike the polished nature of Instagram, Camila uses X for raw, unfiltered interaction. Here, she posts higher-frequency, lower-fidelity content. This is where she addresses fan questions, posts screenshots of upcoming shoots, and engages in banter. This builds a parasocial relationship that feels intimate, making the transition to a paid subscription feel less like a transaction and more like a continuation of a friendship.