At its core, "The 67 Steps" program is built around several key principles that Lopez believes are essential for achieving success. These principles include:
Lopez repeatedly quotes a study that says: "When you pay for something, your brain retains 70% more information than when you steal it." Whether that statistic is accurate or not, the psychology is real. When you invest $67 or $97 into the course, the sunk cost fallacy works in your favor. You will listen to the tracks because you paid for them. The 67 Steps by Tai Lopez.pdf
Tai Lopez designed The 67 Steps as an audio-based course . The program is structured as 67 daily audio tracks (usually 15–30 minutes each). While the course includes a physical workbook (a "Naval-style" notebook) for taking notes, the primary delivery system is auditory. At its core, "The 67 Steps" program is