This is the corporate face of Waze Premium. It is a location-based advertising platform that allows businesses to guide drivers directly to their locations. In the context of marketing, utilizing Waze for Brands is effectively "going Premium" on the navigation ecosystem.
If you are looking for a "Waze Premium" subscription to unlock secret features for your daily drive, you may be surprised to learn that it doesn't exist in the way you might expect. There is no monthly fee to remove ads or download offline maps for the average user. Yet, the term "Waze Premium" is real—it refers to a sophisticated, high-level advertising platform for businesses.
Have you seen a fake "Waze Premium" ad? Report it to Google Safe Browsing. Do you want to suggest a feature for a potential future premium tier? Join the Waze Suggestion Box community forum. Waze Premium
The reason is strategic. Waze’s value proposition relies entirely on . The app works because millions of users voluntarily provide real-time data on traffic speeds, road hazards, and police traps. If Waze introduced a paid tier that removed ads, it would create a two-tier user base. More importantly, any feature that might incentivize a paid subscription—such as advanced safety features—would alienate the community that provides the data.
Despite the lack of a subscription button, Waze has aggressively rolled out features that feel "premium" recently. Let’s look at what you actually get for free versus what you might pay for via third-party platforms. This is the corporate face of Waze Premium
If you are a business owner or a marketer, "Waze Premium" refers to something entirely different and far more tangible:
Waze allows complex routing based on your vehicle type (electric, diesel, hybrid) and passenger count. You can set "Avoid toll roads" or "Use HOV lanes only if I have 2+ passengers." If you are looking for a "Waze Premium"
Google already bundles 2TB of storage, VPN, and Maps features (like Nest aware) into Google One. It is highly probable that Google will eventually add "Ad-free Waze" as a tier-two perk for Google One Premium members ($9.99/mo).
Waze is superior for daily commutes in traffic. Offline maps are the only reason to buy a premium app (e.g., Sygic or TomTom). If you frequently drive through dead zones, Waze’s lack of offline support is its Achilles' heel.
Given Google's business model (ads for free users), a true "Waze Premium" feels inevitable, but not in the way you think. Here is the most likely timeline:
As of today, none of these exist. You are not missing out.